Marketing strategy and competitive positioning/
Hooley, Graham J.
Marketing strategy and competitive positioning/ Graham J Hooley. - 3rd Ed. - Harlow (England) : Financial Times/Prentice Hall, 2004. - xxiv, 622 p. : ill. ; 24 cm.
includes bibliographical ref. and index.
9780273655169
Target marketing.
Marketing Management. Cibles (marketing)
HF5415 / HOO 2004
Marketing strategy and competitive positioning/ Graham J Hooley. - 3rd Ed. - Harlow (England) : Financial Times/Prentice Hall, 2004. - xxiv, 622 p. : ill. ; 24 cm.
includes bibliographical ref. and index.
9780273655169
Target marketing.
Marketing Management. Cibles (marketing)
HF5415 / HOO 2004