Marketing /
Pride, William M., 1942-
Marketing / William M. Pride, O. C. Ferrell. - 2014 ed. - Mason, OH : South-Western, Cengage Learning, 2014. - xxxii, 735, 10, 8, 12, 31, 19, p.: ill. ; 28 cm.
Includes bibliographical references and indexes.
9781285909431 (pbk.)
2012946258
Marketing.
HF5415 / PRI 2014
Marketing / William M. Pride, O. C. Ferrell. - 2014 ed. - Mason, OH : South-Western, Cengage Learning, 2014. - xxxii, 735, 10, 8, 12, 31, 19, p.: ill. ; 28 cm.
Includes bibliographical references and indexes.
9781285909431 (pbk.)
2012946258
Marketing.
HF5415 / PRI 2014