Lamb, Hair, McDaniel, MKTG 4/

Lamb, Charles W.

Lamb, Hair, McDaniel, MKTG 4/ Charles W Lamb; Joseph F Hair; Carl McDaniel. - Estados Unidos : South-Western, ©2011. - xi, 358, 21 p.: ill.; 25 cm.

includes bibliographical ref. and index.

HF5415 / LAM 2011