Foundations of marketing /
Pride, William M., 1942-
Foundations of marketing / William M. Pride, O. C. Ferrell. - 4th ed. - Mason, OH : South Western Cengage Learning, c2011. - xix, 441 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9780538756372) ed.)
2009939188
Marketing.
HF5415 / PRI 2011
Foundations of marketing / William M. Pride, O. C. Ferrell. - 4th ed. - Mason, OH : South Western Cengage Learning, c2011. - xix, 441 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9780538756372) ed.)
2009939188
Marketing.
HF5415 / PRI 2011