Basic marketing research :
Burns, Alvin C.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. - xxix, 4-510 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references (p. 489-498) and indexes.
0132059584 9780132059589 9780131354210 (pbk.) 0131354213 (pbk.)
2007039014
GBA816681 bnb
014511903 Uk
Microsoft Excel (Computer file)
Marketing research.
HF5415.2 / BUR 2008
658.8/30285554
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. - xxix, 4-510 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references (p. 489-498) and indexes.
0132059584 9780132059589 9780131354210 (pbk.) 0131354213 (pbk.)
2007039014
GBA816681 bnb
014511903 Uk
Microsoft Excel (Computer file)
Marketing research.
HF5415.2 / BUR 2008
658.8/30285554