Consumer behaviour in Australia & New Zealand/

Consumer behaviour in Australia & New Zealand/ edited by Robert Lawson...[et al]. - London ; Basingstoke, [England] : Macmillan Press, 1996. - xii, 776 p. : ill. ; 24 cm.

Includes bibliographical references (p. 263-269) and indexes.

0074702599


Consumer behavior--Asia.
Market segmentation--Asia.
Market surveys--Asia.
Marketing--Asia.
Consumers--Attitudes.--Asia

HF 5415.33 / CON 1996

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