Communication theories : origins, methods, and uses in the mass media /
Severin, Werner J.
Communication theories : origins, methods, and uses in the mass media / Werner Severin, James Tankard, Jr. - 5th ed. - New York : Addison Wesley Longman, c2001. - xv, 411 p. ; 24 cm.
Includes bibliographical references and index.
0801333350 (alk. paper)
00021454
Mass media.
Communication.
P90 / .SEV 2001
302.23
Communication theories : origins, methods, and uses in the mass media / Werner Severin, James Tankard, Jr. - 5th ed. - New York : Addison Wesley Longman, c2001. - xv, 411 p. ; 24 cm.
Includes bibliographical references and index.
0801333350 (alk. paper)
00021454
Mass media.
Communication.
P90 / .SEV 2001
302.23