Understanding consumer behaviour /
Peter, J. Paul.
Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson, Jerry A. Rosenblatt. - 1st Canadian ed. - Toronto ; Chicago : Irwin, c1996. - xvii, 488 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 437-459) and indexes.
0256170487
95082010
Consumer behavior--Case studies.--United States
HF5415.33 / PET 1996
658.8/342
Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson, Jerry A. Rosenblatt. - 1st Canadian ed. - Toronto ; Chicago : Irwin, c1996. - xvii, 488 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 437-459) and indexes.
0256170487
95082010
Consumer behavior--Case studies.--United States
HF5415.33 / PET 1996
658.8/342