How to market books /
Baverstock, Alison,
How to market books / Alison Baverstock and Susannah Bowen. - Sixth edition. - Newyork: Routledge, 2019. - xiv, 482 p. : ill. ; 24CM.
Includes bibliographical references and index.
Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets.
9780815352761 (hardback : alk. paper) 9781138597259 (pbk. : alk. paper)
2018060724
Books--Marketing.
Books--Internet marketing.
Z285.6 / BAV 2019
070.5/2
How to market books / Alison Baverstock and Susannah Bowen. - Sixth edition. - Newyork: Routledge, 2019. - xiv, 482 p. : ill. ; 24CM.
Includes bibliographical references and index.
Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets.
9780815352761 (hardback : alk. paper) 9781138597259 (pbk. : alk. paper)
2018060724
Books--Marketing.
Books--Internet marketing.
Z285.6 / BAV 2019
070.5/2