Inside book publishing /

Clark, Giles N.

Inside book publishing / Giles Clark and Angus Phillips. - Sixth edition. - New York : Routledge, 2020. - xxi, 396 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Introduction: Publishing trends and digital transformations -- The development of modern trade publishing -- Publishing for educational, academic and professional markets -- The characteristics of the main publishing sectors -- Creating and protecting value in publishing -- The author -- Commissioning -- The author contract and editorial development -- Design and production -- Marketing and publicity -- Sales and distribution -- Rights Sales -- The sales channels for books in the UK -- Getting into publishing.

9781138574380 (hardback : alk. paper) 9781138577916 (pbk. : alk. paper)

2018060683


Publishers and publishing.
Publishers and publishing--Vocational guidance.
Publishers and publishing--Great Britain.

Z278 / CLA 2020.

070.5