Marketing research : an applied orientation /
Malhotra, Naresh K.,
Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. - Seventh Edition. - London: Pearson. 2020. - 882 pages ; ill., (chiefly col.); 27.7 cm
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
9781292265636 9781292265636
2017045383
Marketing research.
Marketing research--Methodology.
HF5415.2 / MAL 2020
658.8/3
Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. - Seventh Edition. - London: Pearson. 2020. - 882 pages ; ill., (chiefly col.); 27.7 cm
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
9781292265636 9781292265636
2017045383
Marketing research.
Marketing research--Methodology.
HF5415.2 / MAL 2020
658.8/3