Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. - Seventh Edition. - London: Pearson. 2020. - 882 pages ; ill., (chiefly col.); 27.7 cm

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

9781292265636 9781292265636

2017045383


Marketing research.
Marketing research--Methodology.

HF5415.2 / MAL 2020

658.8/3

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