Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 742-744) and index.
97801285091860
2002075815
Marketing.
Marketing--Management.
HF5415 / LAM 2014
658.8
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 742-744) and index.
97801285091860
2002075815
Marketing.
Marketing--Management.
HF5415 / LAM 2014
658.8