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Marketing management strategies/

Ferrell, O. C.

Marketing management strategies/ O.C. Ferrell, - Cincinnati, Ohio : College Division, South-Western Pub.Co., c1994. - xxii, 746 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780538467445

ISSN:

LCCN: 93036583

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .F469 1994

Dewey Class. No.: 658.8/02

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Marketing management strategies/

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