Consumer behavior /

Wells, William, 1926-

Consumer behavior / William D. Wells, David Prensky. - New York : J. Wiley, c1996. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

0471596418 (cloth : alk. paper)

95045409


Consumer behavior.

HF5415.32 / .W45 1996

658.8/342