Consumer behavior /
Wells, William, 1926-
Consumer behavior / William D. Wells, David Prensky. - New York : J. Wiley, c1996. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0471596418 (cloth : alk. paper)
95045409
Consumer behavior.
HF5415.32 / .W45 1996
658.8/342
Consumer behavior / William D. Wells, David Prensky. - New York : J. Wiley, c1996. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0471596418 (cloth : alk. paper)
95045409
Consumer behavior.
HF5415.32 / .W45 1996
658.8/342