Marketing strategy /
Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4e [ed.]. - Mason, OH : Thomson South-Western, c2008. - xxii, 717 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780324544268
2006938699
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .M3586 2008
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4e [ed.]. - Mason, OH : Thomson South-Western, c2008. - xxii, 717 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780324544268
2006938699
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .M3586 2008