Marketing and social media :
Koontz, Christie.
Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz. - Maryland: Rowman and Littlefield, 2014. - xiii, 295 pages : 24 cm.
Includes bibliographical references (pages 281-286) and index.
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
9780810890800 (hbk. : acidfree paper) 9780810890817 (pbk. : acidfree paper)
2013051334
Libraries--Marketing
Archives--Marketing.
Museums--Marketing.
Social media.
Z716.3 / KOO2014
021.7
Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz. - Maryland: Rowman and Littlefield, 2014. - xiii, 295 pages : 24 cm.
Includes bibliographical references (pages 281-286) and index.
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
9780810890800 (hbk. : acidfree paper) 9780810890817 (pbk. : acidfree paper)
2013051334
Libraries--Marketing
Archives--Marketing.
Museums--Marketing.
Social media.
Z716.3 / KOO2014
021.7