Services marketing :
Fisk, Raymond P.
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. - 4th Ed. - Mason, OH : Cengage, 2013.
9781285057132
2012948793
HD9980 / FIS 2014
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. - 4th Ed. - Mason, OH : Cengage, 2013.
9781285057132
2012948793
HD9980 / FIS 2014