Services marketing/
Services marketing/
Raymond P. Fisk... [et al].
- First Asia -Pacific Edition.
- Milton: John Wiley & Sons, 2007.
- xx, 491 p.: ill.; 25 cm.
Includes Index.
9780470809693
Service industries.
Customer services.
HD9980.5 / SER 2007
Includes Index.
9780470809693
Service industries.
Customer services.
HD9980.5 / SER 2007