Marketing plans : (Record no. 11734)

MARC details
000 -LEADER
fixed length control field 01139nam a2200325 a 4500
001 - CONTROL NUMBER
control field 3988100
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190626085725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950622s1995 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95168950
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780434913008
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number McD 1989
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc. Malcolm H.B. McDonald.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Heinemann Professional Publishing,
Date of publication, distribution, etc. 1989.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 337 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The marketing series. Professional development
500 ## - GENERAL NOTE
General note "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing series (London, England).
Name of part/section of a work Professional development.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 02/10/2017   HF 5415.13 McD 1989 MzULM-020206 02/10/2017 020206 02/10/2017 Items moved to the offsite collection

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