Contemporary Marketing Research / (Record no. 1228)

MARC details
000 -LEADER
fixed length control field 00481nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160330b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0314771018
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number MCD 1991
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mcdaniel, Carl.
245 ## - TITLE STATEMENT
Title Contemporary Marketing Research /
Statement of responsibility, etc. Carl Mc Daniel and Roger Gates.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Newyork:
Name of publisher, distributor, etc. West Publishing Co.,
Date of publication, distribution, etc. 1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 761 p .:
Other physical details ill.;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Marketing Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 30/03/2016 1 HF 5415.2 MCD 1991 MzULM-002897 23/01/2022 16/01/2022 002897 30/03/2016 Books in General collection

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