foundations of marketing / (Record no. 13393)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285432014 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | PRI 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PRIDE, William M., |
| 245 ## - TITLE STATEMENT | |
| Title | foundations of marketing / |
| Statement of responsibility, etc. | William M. Pride. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Stamford: |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,512 p.: |
| Other physical details | ill.; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O.C. Ferrell. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuni ODeL- Lilongwe Satellite Centre Library | Mzuni ODeL- Lilongwe Satellite Centre Library | 25/08/2020 | HF 5415 PRI 2015 | mZulm-025703 | 25/08/2020 | 025703 | 25/08/2020 | Books in General collection | ||||||
| Library of Congress Classification | Mzuni ODeL-Mulanje Satellite Centre Library | Mzuni ODeL-Mulanje Satellite Centre Library | 08/09/2020 | HF 5415 PRI 2015 | MzULM-027453 | 08/09/2020 | 027453 | 08/09/2020 | Books in General collection | ||||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 13/02/2018 | 9 | HF 5415 PRI 2015 | mZulm-022159 | 21/05/2025 | 16/07/2022 | 022159 | 13/02/2018 | Books in General collection | ||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 13/02/2018 | 6 | HF 5415 PRI 2015 | mZulm-022135 | 25/06/2025 | 23/06/2025 | 022135 | 13/02/2018 | Books in General collection |