Business-to-business marketing : (Record no. 15462)

MARC details
000 -LEADER
fixed length control field 01176cam a22003254a 4500
001 - CONTROL NUMBER
control field 13593773
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180809084527.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040514s2004 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004050654
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273682792 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number FIL 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/04
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Business-to-business marketing :
Remainder of title relationships, systems and communications /
Statement of responsibility, etc. Chris Fill, Karen Fill.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. Financial Time Prentice Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 380 p. :
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing communications. 3rd ed. 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Karen.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris.
Title of a work Marketing communications.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 25/07/2018 2 HF 5415.123 FIL 2004 MzULM-022596 08/11/2022 25/10/2022 022596 25/07/2018 Books in General collection

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