Business-to-business marketing : (Record no. 15462)
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000 -LEADER | |
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fixed length control field | 01176cam a22003254a 4500 |
001 - CONTROL NUMBER | |
control field | 13593773 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180809084527.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040514s2004 enk b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004050654 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273682792 (pbk. : alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | FIL 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/04 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fill, Chris. |
245 10 - TITLE STATEMENT | |
Title | Business-to-business marketing : |
Remainder of title | relationships, systems and communications / |
Statement of responsibility, etc. | Chris Fill, Karen Fill. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Harlow, England ; |
-- | New York : |
Name of publisher, distributor, etc. | Financial Time Prentice Hall, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 380 p. : |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | Rev. ed. of: Marketing communications. 3rd ed. 2002. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing channels. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fill, Karen. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fill, Chris. |
Title of a work | Marketing communications. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books in General collection |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 25/07/2018 | 2 | HF 5415.123 FIL 2004 | MzULM-022596 | 08/11/2022 | 25/10/2022 | 022596 | 25/07/2018 | Books in General collection |