Entrepreneurship & small business management / (Record no. 16850)

MARC details
000 -LEADER
fixed length control field 02295cam a22003134a 4500
001 - CONTROL NUMBER
control field 16544405
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190409145416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101119s2012 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010047714
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135030318
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135030315
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.7
Item number MAR 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.02/2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mariotti, Steve,
Dates associated with a name 1953-
245 10 - TITLE STATEMENT
Title Entrepreneurship & small business management /
Statement of responsibility, etc. Steve Mariotti, Caroline Glackin.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 702 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Entrepreneurship and small bussiness mamagement
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Glackin, Caroline.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification       Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 24/11/2020   HD 62.7 MAR 2012 MzuLM-028834 24/11/2020   028834 24/11/2020 Books in General collection
    Library of Congress Classification     Non-fiction Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 09/04/2019 6 HD 62.7 MAR 2012 MzuLM-023378 24/08/2021 11/08/2021 023378 09/04/2019 Books in General collection

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