Marketin research essentials / (Record no. 21204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201123115046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201123b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470169704 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | MCD 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, C. Jr. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketin research essentials / |
| Statement of responsibility, etc. | Carl McDaniel, Jr; Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Wiley and Sons, Inc, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi 507p. ; |
| Dimensions | 25cm. |
| Other physical details | ill.; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes end notes and index. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mouth Neoplasms |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Oropharyngeal Neoplasms |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | 23/11/2020 | HF 5415.2 MCD 2010 | MzuLM-028887 | 23/11/2020 | 028887 | 23/11/2020 | Books in General collection |