The media handbook : (Record no. 22444)

MARC details
000 -LEADER
fixed length control field 02392cam a2200337 i 4500
001 - CONTROL NUMBER
control field 21635511
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211028111714.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m |o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190605s2019 nyu o 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019723236
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138352643
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138352643
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780429434655
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781138352636
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
Relator term author.
245 14 - TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc. Helen Katz.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
520 ## - SUMMARY, ETC.
Summary, etc. "The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The companion website [insert CW link] to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation. Helen Katz is Senior Vice President and Global Research Director for Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title The media handbook
Place, publisher, and date of publication New York, NY : Routledge, 2019.
International Standard Book Number 9780429434655
Record control number (DLC) 2019021237
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 28/10/2021 1 HF5826.5 KAT 2019 MzULM-030559 03/02/2022 15/11/2021 030559 28/10/2021 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 28/10/2021   HF5826.5 KAT 2019 MzULM-030560 28/10/2021   030560 28/10/2021 Books in General collection