Advertising as communication/ (Record no. 22450)

MARC details
000 -LEADER
fixed length control field 00562nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211028150631.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211028b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138136670
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number DYE 2015.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dyer, Gillian
245 ## - TITLE STATEMENT
Title Advertising as communication/
Statement of responsibility, etc. BY Gillian Dyer.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge, .
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 230 pages:
Other physical details illustration;
Dimensions 20 cm.
500 ## - GENERAL NOTE
General note including index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Social aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 28/10/2021 1 HF5821 DYE2015 MzULM-030561 11/12/2021 04/12/2021 030561 28/10/2021 Books in General collection

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