Essentials of marketing / (Record no. 23538)

MARC details
000 -LEADER
fixed length control field 01873cam a2200397 i 4500
001 - CONTROL NUMBER
control field 21240489
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231004093357.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191011s2021 iaua j 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019046388
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260260373
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1260260372
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781264024063
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1264024061
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781260736830
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781260736885
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number PER 2021
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.,
Titles and words associated with a name Jr.,
Relator term author.
245 10 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc. William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University.
250 ## - EDITION STATEMENT
Edition statement 17 Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 768 pages :
Other physical details illustrations (some color) ;
Dimensions 29 cm
500 ## - GENERAL NOTE
General note Revised edition of the authors' Essentials of marketing, [2019]
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 685-732) and index.
520 ## - SUMMARY, ETC.
Summary, etc. "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
521 ## - TARGET AUDIENCE NOTE
Target audience note Ages 18+
Source McGraw-Hill Education
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Titles and other words associated with a name (Assistant professor of marketing),
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome),
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Ph.D, William D. Perreault JR.,,
Title Essentials of marketing
Edition 17.
Place, publisher, and date of publication Dubuque : McGraw-Hill Education, 2021.
International Standard Book Number 9781260736830
Record control number (DLC) 2019046389
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 04/10/2023   HF 5415 PER 2021 mZUlm-032333 04/10/2023 032333 04/10/2023 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 04/10/2023   HF 5415 PER 2021 mZUlm-032332 04/10/2023 032332 04/10/2023 Books in General collection

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