#Hooked : (Record no. 24804)

MARC details
000 -LEADER
fixed length control field 01561cam a2200325 i 4500
001 - CONTROL NUMBER
control field 18885875
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250711111529.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151207s2016 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015041626
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292074429
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292074443 (PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292074450 (ePub)
035 ## - SYSTEM CONTROL NUMBER
System control number 18885875
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB74.P8
Item number FAG 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001/9
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fagan, Patrick,
Dates associated with a name 1987-
Relator term author.
245 10 - TITLE STATEMENT
Title #Hooked :
Remainder of title why cute sells... and other marketing magic that we just can't resist /
Statement of responsibility, etc. Patrick Fagan.
250 ## - EDITION STATEMENT
Edition statement 1 Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, United Kingdom:
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 191 pages ;
Dimensions 24 cm
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Psychological aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Aspect psychologique
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 11/07/2025   HB 74.P8 FAGH 2016 mZUlm-034218 11/07/2025 034218 11/07/2025 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 11/07/2025   HB 74.P8 FAGH 2016 mZUlm-034219 11/07/2025 034219 11/07/2025 Books in General collection

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