Essentials of marketing : (Record no. 2588)

MARC details
000 -LEADER
fixed length control field 01153cam a2200301 a 4500
001 - CONTROL NUMBER
control field 15845134
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210301101249.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090731s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009031814
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404813 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404810 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn286444528
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 691 p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification       Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 01/12/2020   HF 5415 PER 2010 MzuLM-028945 01/12/2020   028945 01/12/2020 Books in General collection
    Library of Congress Classification       Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 01/12/2020   HF 5415 PER 2010 MzuLM-028946 01/12/2020   028946 01/12/2020 Books in General collection
    Library of Congress Classification       Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 01/12/2020   HF 5415 PER 2010 MzuLM-028947 01/12/2020   028947 01/12/2020 Books in General collection
    Library of Congress Classification       Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 23/02/2021   HF 5415 PER 2010 MzuLM-029122 23/02/2021   029122 23/02/2021 Books in General collection
    Library of Congress Classification       Mzuni ODeL- Balaka Satellite Centre Library Mzuni ODeL- Balaka Satellite Centre Library 04/09/2020   HF 5415 PER 2010 mZulm-026498 04/09/2020   026498 04/09/2020 Books in General collection
    Library of Congress Classification       Mzuni ODeL- Balaka Satellite Centre Library Mzuni ODeL- Balaka Satellite Centre Library 13/08/2021   HF 5415 PER 2010 MzULM-030087 13/08/2021   030087 13/08/2021 Books in General collection
    Library of Congress Classification     Non-fiction Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 18/04/2016 5 HF 5415 PER 2010 mZulm-005118 09/06/2019 26/05/2019 005118 18/04/2016 Books in General collection
    Library of Congress Classification       Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 6 HF 5415 PER 2010 mZulm-005119 18/02/2022 09/02/2022 005119 21/04/2016 Books in General collection
    Library of Congress Classification       Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 9 HF 5415 PER 2010 mZulm-005120 23/12/2021 14/12/2021 005120 21/04/2016 Books in General collection
    Library of Congress Classification       Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuzu University Library and Learning Resources Centre 01/12/2020   HF 5415 PER 2010 MzuLM-028944 30/08/2021   028944 01/12/2020 Books in General collection

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