Marketing / (Record no. 2606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01183cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15972932 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160418131511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091104s2011 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009940704 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077386436 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077386434 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073404875 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007340487X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn540953747 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZCK |
| Transcribing agency | ZCK |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | UV1 |
| -- | NRC |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .G6753 2011 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Dhruv Grewal, Michael Levy. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | M : |
| Remainder of title | marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill/Irwin, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 422 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael, |
| Dates associated with a name | 1950- |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1013/2009940704-d.html">http://www.loc.gov/catdir/enhancements/fy1013/2009940704-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | 18/04/2016 | 3 | HF 5415 GRE 2011 | MzULM-004726 | 09/09/2024 | 29/08/2024 | 4726 | 18/04/2016 | Books in General collection | ||||
| Library of Congress Classification | Non-fiction | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | 18/04/2016 | 4 | HF 5415 GRE 2011 | MzULM-004727 | 30/08/2017 | 24/08/2017 | 4727 | 18/04/2016 | Books in General collection | ||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 24/06/2016 | 21 | HF 5415 GRE 2011 | MzULM-008451 | 17/11/2022 | 31/10/2022 | 8451 | 24/06/2016 | Books in General collection | |||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 24/06/2016 | 18 | HF 5415 GRE 2011 | MzULM-008448 | 02/01/2024 | 19/12/2023 | 8448 | 24/06/2016 | Books in General collection | |||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 24/06/2016 | 9 | HF 5415 GRE 2011 | MzULM-008449 | 07/12/2020 | 26/11/2020 | 8449 | 24/06/2016 | Books in General collection | |||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 24/06/2016 | 11 | HF 5415 GRE 2011 | MzULM-008450 | 23/09/2019 | 08/09/2019 | 8450 | 24/06/2016 | Books in General collection |