Introduction to mass communication : (Record no. 3011)

MARC details
000 -LEADER
fixed length control field 01630cam a2200301 a 4500
001 - CONTROL NUMBER
control field 15972759
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180606095252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091104s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009046166
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077286408 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077286405 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number BAR 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 10 - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc. Stanley Baran.
250 ## - EDITION STATEMENT
Edition statement Updated 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 450 p.:
Other physical details ill. (some col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and culture.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media literacy.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuni ODeL- Lilongwe Satellite Centre Library Mzuni ODeL- Lilongwe Satellite Centre Library 07/01/2019 7 P 90 BAR 2010 MzULM-023134 10/07/2021 25/06/2021 023134 07/01/2019 Item in Short loan
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 23 P 90 BAR 2010 MzULM-005121 25/05/2022 17/05/2022 005121 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 15 P 90 BAR 2010 MzULM-005122 28/08/2021 20/08/2021 005122 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 23 P 90 BAR 2010 MzULM-005126 12/03/2024 27/02/2024 005126 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 14 P 90 BAR 2010 MzULM-005127 10/04/2024 28/03/2024 005127 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 15 P 90 BAR 2010 MzULM-005129 13/06/2022 30/05/2022 005129 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 29 P 90 BAR 2010 MzULM-005130 20/12/2023 20/12/2023 005130 21/04/2016 Item in Short loan
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 23 P 90 BAR 2010 MzULM-005125 09/08/2022 25/07/2022 005125 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 23 P 90 BAR 2010 MzULM-005124 26/07/2022 14/07/2022 005124 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016 5 P 90 BAR 2010 MzULM-005123 18/03/2017 13/03/2017 005123 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/04/2016   P 90 BAR 2010 MzULM-005128 21/04/2016   005128 21/04/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 07/01/2019 14 P 90 BAR 2010 MzULM-023135 08/06/2023 25/05/2023 023135 07/01/2019 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 07/01/2019 19 P 90 BAR 2010 MzULM-023133 21/12/2023 11/12/2023 023133 07/01/2019 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 07/01/2019 17 P 90 BAR 2010 MzULM-023132 24/06/2023 24/06/2023 023132 07/01/2019 Books in General collection

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