Private label : (Record no. 4351)

MARC details
000 -LEADER
fixed length control field 02652cam a2200361 a 4500
001 - CONTROL NUMBER
control field 15534681
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160621111336.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081125s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008049606
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749455934
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749455934
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn276930368
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- YYP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5429
Item number .L52275 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lincoln, Keith.
245 10 - TITLE STATEMENT
Title Private label :
Remainder of title turning the retail brand threat into your biggest opportunity /
Statement of responsibility, etc. Keith Lincoln and Lars Thomassen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 297 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Private facts -- Private myths -- Private past -- Private present -- Private future -- The S&S X global research report -- The shopper perspective -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The private principles -- Private principle 1 : running the risk and living the reality -- Private principle 2 : retailize and be radical -- Private principle 3 : tomorrow's global, social and environmental issues are your opportunities today -- Private principle 4 : educate, navigate and inspire -- Private principle 5 : winning 'mind shelf' is the name of the game -- Private principle 6 : innovate, imagineer and involve -- Private principle 7 : restore and reinvent the store -- Private principle 8 : catalyse your communications and brand from till to TV -- Private principle 9 : collaborate and cooperate through co-opetition -- Private principle 10 : shopper solutions steal share of wallet -- For every opportunity there's an even bigger opportunity -- Retailer private principles 1 to 5 -- Retailer private principles 6 to 10 -- Realizing the opportunity together.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail trade.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thomassen, Lars.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1003/2008049606-b.html">http://www.loc.gov/catdir/enhancements/fy1003/2008049606-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1003/2008049606-d.html">http://www.loc.gov/catdir/enhancements/fy1003/2008049606-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1003/2008049606-t.html">http://www.loc.gov/catdir/enhancements/fy1003/2008049606-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/06/2016   HF 5429 LIN 2009 MzULM-008118 21/06/2016 8118 21/06/2016 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 21/06/2016   HF 5429 LIN 2009 MzULM-008117 21/06/2016 8117 21/06/2016 Books in General collection

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