MARC details
| 000 -LEADER |
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| fixed length control field |
04433cam a2200349Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10474484 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180423101705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130527s2012 enka b 001 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
016031442 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781856048064 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn761924436 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)10474484 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UTO |
| Transcribing agency |
UTO |
| Modifying agency |
UKMGB |
| -- |
YDXCP |
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CDX |
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XFF |
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NLE |
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OCLCO |
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YNK |
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STF |
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IXA |
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TXI |
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BTCTA |
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MCW |
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BWX |
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NGU |
| -- |
OMB |
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TTU |
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BDX |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z716.3 |
| Item number |
POT2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
021.7 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Potter, Ned. |
| Dates associated with a name |
1980- |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The library marketing toolkit / |
| Statement of responsibility, etc. |
Ned Potter. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Library marketing tool kit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Facet Publishing, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 218 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [201]-203) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : |
| -- |
About marketing -- |
| -- |
Seven key concepts for marketing libraries : |
| -- |
The seven concepts ; |
| -- |
Anchoring these ideas in marketing theory -- |
| -- |
Strategic marketing : |
| -- |
The marketing cycle ; |
| Miscellaneous information |
1. |
| Title |
Decide on your goals ; |
| Miscellaneous information |
2. |
| Title |
Market research ; |
| Miscellaneous information |
3. |
| Title |
Segmentation ; |
| Miscellaneous information |
4. |
| Title |
Set objectives ; |
| Miscellaneous information |
5. |
| Title |
Promotional activities ; |
| Miscellaneous information |
6. |
| Title |
Measurement ; |
| Miscellaneous information |
7. |
| Title |
Evaluation ; |
| -- |
8. |
| -- |
Modification -- |
| -- |
Developing a marketing plan -- |
| -- |
The library brand : |
| -- |
Quick definitions ; |
| -- |
What is library branding? ; |
| -- |
Visual identity ; |
| -- |
Merchandise ; |
| -- |
Slogans ; |
| -- |
Branding and marketing a converged library and IT service -- |
| -- |
Marketing and the library building : |
| -- |
Library design ; |
| -- |
Signs and displays ; |
| -- |
Marketing the library as space -- |
| -- |
An introduction to online marketing : |
| -- |
The library website ; |
| -- |
Search Engine Optimization (SEO) ; |
| -- |
Mobile websites ; |
| -- |
E-mail -- |
| -- |
Marketing with social media : |
| -- |
Do your patrons use social media? ; |
| -- |
General principles of marketing with social media ; |
| -- |
Twitter ; |
| -- |
Facebook ; |
| -- |
Blogs and blogging ; |
| -- |
Tumblr ; |
| -- |
Google+ ; |
| -- |
LinkedIn ; |
| -- |
Conclusion -- |
| -- |
Marketing with new technologies : |
| -- |
Quick definitions ; |
| -- |
Video marketing ; |
| -- |
Image sharing ; |
| -- |
QR codes ; |
| -- |
Geolocational apps ; |
| -- |
Web 2.0 catalogues and live chat ; |
| -- |
Podcasts Wikis ; |
| -- |
Slide sharing ; |
| -- |
Viral marketing ; |
| -- |
Technology and teenagers -- |
| -- |
Marketing and people : |
| -- |
Collaborating with people ; |
| -- |
Reaching people -- |
| -- |
Internal marketing : |
| -- |
The importance of internal marketing ; |
| -- |
Marketing to internal stakeholders ; |
| -- |
Marketing with internal stakeholders: co-operative promotion -- |
| -- |
Library advocacy as marketing : |
| -- |
National campaigns and localPromotingg ; |
| -- |
Pormoting your library incriticisme to citicism of libraries in general ; |
| -- |
Advocacy, positiveand possitive messages ; |
| -- |
The library media narrative ; |
| -- |
Trojan horse advocacy -- |
| -- |
Marketing special collections and archives : |
| -- |
Introduction ; |
| -- |
Access, access, access: marketing digital collections ; |
| -- |
Genealogy ; |
| -- |
Tailoring your marketing to fit the cultural landscape ; |
| -- |
Mounting and promoting a more traditional exhibition ; |
| -- |
Learning from museums ; |
| -- |
Crowdsourcing ; |
| -- |
Marketing audiovisual materials -- |
| -- |
A final word on marketing libraries -- |
| -- |
Appendix: Glossary of Web 2.0 tools and platforms. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a toolkit of ideas to inspire action. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries. Packed with globally-sourced case studies from thought-leaders and those at the cutting edge of library marketing it provides innovative and easy-to-implement techniques and ideas. The key topics covered are: marketing strategy; essential marketing tools and techniques; getting the most out of social media; marketing on a budget; library branding; marketing to internal stakeholders and with third parties; marketing special collections and archives; and, library advocacy as marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Libraries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| General subdivision |
Libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Libraries |
| General subdivision |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Libraries. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books in General collection |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
20130919 |
| b (OCLC) |
c |
| c (OCLC) |
ks26 |
| d (OCLC) |
MPS |