Mass communication research methods / (Record no. 6792)

MARC details
000 -LEADER
fixed length control field 01932cam a2200313 a 4500
001 - CONTROL NUMBER
control field 1181090
003 - CONTROL NUMBER IDENTIFIER
control field OSt1181090
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160906105356.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970528s1998 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97024755
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814735711 (clothbound)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 081473572X (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3
Item number .M366 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23/07/2
Edition number 21
245 00 - TITLE STATEMENT
Title Mass communication research methods /
Statement of responsibility, etc. Anders Hansen ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. New York University Press,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 350 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 320-331) and index.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Research
-- Methodology.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hansen, Anders,
Dates associated with a name 1957-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy02/97024755.html">http://www.loc.gov/catdir/toc/fy02/97024755.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html">http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html">http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html</a>
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 06/09/2016 5 P 91.3 MAS 1998 MzULM-007610 17/03/2022 17/02/2022 7610 06/09/2016 Books in General collection

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