International marketing / (Record no. 7514)

MARC details
000 -LEADER
fixed length control field 01120cam a2200325 a 4500
001 - CONTROL NUMBER
control field 16230644
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180705145306.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100513s2011 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010020200
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529943 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007352994X (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn496956043
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- C#P
-- BWX
-- HEBIS
-- YDXCP
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number CAT 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, Mary C. Gilly, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 622 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 12/10/2016   HF 1416 CAT 2012 MzULM-012359 12/10/2016 012359 12/10/2016 Books in General collection

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