Social media marketing for dummies / (Record no. 8733)
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000 -LEADER | |
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fixed length control field | 02204cam a2200457 i 4500 |
001 - CONTROL NUMBER | |
control field | 18189165 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190508102614.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140616t20152015njua 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2014943278 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119945420 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1118985532 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn880965445 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | YDXCP |
Language of cataloging | eng |
Transcribing agency | YDXCP |
Description conventions | rda |
Modifying agency | BDX |
-- | OCLCQ |
-- | BTCTA |
-- | GK8 |
-- | B@L |
-- | OCLCO |
-- | GO6 |
-- | CGP |
-- | OCLCF |
-- | ILC |
-- | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1265 |
Item number | ZIM 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/72 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zimmerman, Jan. |
245 10 - TITLE STATEMENT | |
Title | Social media marketing for dummies / |
Statement of responsibility, etc. | by Jan Zimmerman and Doug Sahlin. |
250 ## - EDITION STATEMENT | |
Edition statement | Portable edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Jersey, |
Name of publisher, distributor, etc. | John Wiley, |
Date of publication, distribution, etc. | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 260 pages : |
Other physical details | illustrations ; |
Dimensions | 23 cm. |
490 1# - SERIES STATEMENT | |
Series statement | --for dummies |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Online social networks. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior. |
Source of heading or term | fast |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
Source of heading or term | fast |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Online social networks. |
Source of heading or term | fast |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Diamond, Stephanie. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | --For dummies. |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Contributor biographical information |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1513/2014943278-b.html">http://www.loc.gov/catdir/enhancements/fy1513/2014943278-b.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents only |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1513/2014943278-t.html">http://www.loc.gov/catdir/enhancements/fy1513/2014943278-t.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1516/2014943278-d.html">http://www.loc.gov/catdir/enhancements/fy1516/2014943278-d.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | copycat |
d | 2 |
e | ncip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books in General collection |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 12/04/2017 | 5 | 1 | HF 5415.1265 ZIM 2010 | MzULM-014361 | 25/10/2022 | 31/03/2022 | 14361 | 12/04/2017 | Books in General collection |