Social media marketing for dummies / (Record no. 8733)

MARC details
000 -LEADER
fixed length control field 02204cam a2200457 i 4500
001 - CONTROL NUMBER
control field 18189165
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508102614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140616t20152015njua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014943278
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119945420
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118985532
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn880965445
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency YDXCP
Description conventions rda
Modifying agency BDX
-- OCLCQ
-- BTCTA
-- GK8
-- B@L
-- OCLCO
-- GO6
-- CGP
-- OCLCF
-- ILC
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number ZIM 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zimmerman, Jan.
245 10 - TITLE STATEMENT
Title Social media marketing for dummies /
Statement of responsibility, etc. by Jan Zimmerman and Doug Sahlin.
250 ## - EDITION STATEMENT
Edition statement Portable edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey,
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 260 pages :
Other physical details illustrations ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement --for dummies
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.
520 ## - SUMMARY, ETC.
Summary, etc. Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
Source of heading or term fast
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Diamond, Stephanie.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title --For dummies.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1513/2014943278-b.html">http://www.loc.gov/catdir/enhancements/fy1513/2014943278-b.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1513/2014943278-t.html">http://www.loc.gov/catdir/enhancements/fy1513/2014943278-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1516/2014943278-d.html">http://www.loc.gov/catdir/enhancements/fy1516/2014943278-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 12/04/2017 5 1 HF 5415.1265 ZIM 2010 MzULM-014361 25/10/2022 31/03/2022 14361 12/04/2017 Books in General collection

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