The marketing of sport / (Record no. 960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02814cam a22003494a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6135048 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201110110026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070126s2007 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006020025 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 027368826X (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273688266 (pbk.) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | YDXCP |
| System control number | 100447552 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm70174881 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)70174881 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)6135048 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWKUK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV716 |
| Item number | .M364 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796/.0698 |
| Edition number | 22 |
| 245 04 - TITLE STATEMENT | |
| Title | The marketing of sport / |
| Statement of responsibility, etc. | edited by John Beech. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Prentice Hall/Financial Times, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 555 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Web resources. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Editors John G. Beech, |
| Dates associated with a name | 1947- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simon Chadwick, |
| Dates associated with a name | 1964- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0617/2006020025.html">http://www.loc.gov/catdir/toc/ecip0617/2006020025.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books in General collection |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | 20070529 |
| b (OCLC) | c |
| c (OCLC) | oc2016 |
| d (OCLC) | MPS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | 24/03/2016 | GV 716 MAR 2007 | MzULM-002229 | 24/03/2016 | 2229 | 24/03/2016 | Books in General collection | ||||||
| Library of Congress Classification | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | 24/03/2016 | GV 716 MAR 2007 | MzULM-002226 | 02/09/2024 | 2226 | 24/03/2016 | Books in General collection | ||||||
| Library of Congress Classification | Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Mzuzu University Library and Learning Resources Centre | 24/03/2016 | 1 | GV 716 MAR 2007 | MzULM-002228 | 30/05/2024 | 2228 | 24/03/2016 | Books in General collection | 24/05/2024 | ||||
| Library of Congress Classification | Mzuzu University Library and Learning Resources Centre | Mzuzu University Library and Learning Resources Centre | 24/03/2016 | GV 716 MAR 2007 | MzULM-002227 | 24/03/2016 | 2227 | 24/03/2016 | Books in General collection |