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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009.Edition: 8th edDescription: 720 p. : col. ill. ; 29 cmISBN:
  • 9780135153369
  • 0136015964
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 SOL 2007
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019753 Available MzULM-019753
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019754 Available MzULM-019754
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019755 Available MzULM-019755
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019752 Available MzULM-019752

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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