Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type:
- 9780135153369
- 0136015964
- 658.8/342 22
- HF5415.32 SOL 2007
Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Non-fiction | HF 5415.32 SOL 2009 (Browse shelf(Opens below)) | 019753 | Available | MzULM-019753 | |
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | Non-fiction | HF 5415.32 SOL 2009 (Browse shelf(Opens below)) | 019754 | Available | MzULM-019754 | |
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Mzuzu University Library and Learning Resources Centre | Non-fiction | HF 5415.32 SOL 2009 (Browse shelf(Opens below)) | 019755 | Available | MzULM-019755 | |
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Mzuzu University Library and Learning Resources Centre | Non-fiction | HF 5415.32 SOL 2009 (Browse shelf(Opens below)) | 019752 | Available | MzULM-019752 |
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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