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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2010.Edition: 13th edDescription: xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780136079415 (casebound : alk. paper)
  • 0136079415
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 KOT 2010
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 KOT 2010 (Browse shelf(Opens below)) 019743 Available MzULM-019743
Browsing Mzuzu University Library and Learning Resources Centre shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 KOT 1991 Principles of marketing / HF 5415 KOT 2005 Principles of Marketing/ HF 5415 KOT 2005 Principles of Marketing/ HF 5415 KOT 2010 Principles of marketing / HF 5415 KOT 2021 PRINCIPLES OF MARKETING / HF 5415 KOT 2021 PRINCIPLES OF MARKETING / HF 5415 KOT 2021 PRINCIPLES OF MARKETING /

Includes bibliographical references (p. R1-R26) and indexes.

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