Principles of advertising & IMC / Tom Duncan.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN: - 0072537744 (alk. paper)
- 0071111182 (international : alk. paper)
- Principles of advertising and IMC
- 658.8/27 22
- HF5415.13 DUC 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415.13 DUN 2005 (Browse shelf(Opens below)) | 002998 | Available | MzULM-002998 |
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| HF 5415.13 CHO 2019 Supply chain management : strategy, planning and operation / | HF 5415.13 CHO 2019 Supply chain management : strategy, planning and operation / | HF 5415.13 CRA 2000 Marketing management : | HF 5415.13 DUN 2005 Principles of advertising & IMC / | HF 5415.13 FER 2011 Marketing management strategies/ | HF 5415.13 GIL 2003 Retail marketing management / | HF 5415.13 KOT 1997 Marketing management : |
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
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