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Media literacy / W. James Potter.

By: Material type: TextTextPublication details: Los Angeles : Sage Publications, c2008.Edition: 4th edDescription: xx, 424 p. : ill. ; 24 cmISBN:
  • 9781412958752 (pbk. : acidfree paper)
  • 141295875X (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P96.M4 POT 2008
Online resources:
Contents:
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 96.M4 POT 2008 (Browse shelf(Opens below)) 021564 Available MzULM-021564

Includes bibliographical references (p. 394-413) and index.

Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.

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