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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: Special EditionDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780558837815 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5415.123 CLO 2010
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Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF5415.123 CLO 2010. (Browse shelf(Opens below)) 022321 Available mZulm-022321

Includes bibliographical references and index.

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