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Marketing : real people, [real] choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2009.Edition: 6th edDescription: xxiii, 602 p. : ill. (chiefly col.), map ; 28 cmISBN:
  • 9780136054214 (pbk.)
  • 0136054218 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.35 SOL 2009
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.35 SOL 2009 (Browse shelf(Opens below)) 022228 Available MzULM-022228
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HF 5415.32 SOL 2009 Consumer behavior : HF 5415.32 WEL 1996 Consumer behavior / HF 5415.33 CON 1996 Consumer behaviour in Australia & New Zealand/ HF 5415.35 SOL 2009 Marketing : HF 5415.35 SOL 2016 Marketing : HF 5415.35 SOS 2012 Marketing : real people, real choices / HF 5415.42 SOL 2007 Consumer behaviour :

Includes bibliographical references (p. 554-567) and index.

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