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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1997.Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cmISBN:
  • 0395665922 (student book)
  • 0395843855 (examination copy)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.32 HOY 1997
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Item type Current library Call number Copy number Status Barcode
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre HF 5415.32 HOY 1997 (Browse shelf(Opens below)) 007725 Not for loan mZulm-007725
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HF 5415.32 BAB 2011 CB2/ HF5415.32 CON 2017. Consumer Behavior in Tourism and Hospitality Research HF 5415.32 CON 1998 Consumer behavior : HF 5415.32 HOY 1997 Consumer behavior / HF 5415.32 LEW 2001 The soul of the new consumer : HF 5415.32 SOL 2009 Consumer behavior : HF 5415.32 SOL 2009 Consumer behavior :

Includes bibliographical references (p. 555-648) and indexes.

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