Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xix, 662 p. : ill. ; 29 cmISBN: - 9780073381015 (alk. paper)
- 0073381012 (alk. paper)
- 658.8/4 22
- HF1416 JOH 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 1416 JOH 2009 (Browse shelf(Opens below)) | 017692 | Available | MzULM-017692 |
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| HF 1379 CZI 2009 Fundamentals of international business / | HF 1379 CZI 2009 Fundamentals of international business/ | HF 1379 CZI 2009 Fundamentals of international business / | HF 1416 JOH 2009 Global marketing : foreign entry, local marketing, & global management / | HF 1416 KEE 2011 Global marketing / | HF 5178 BCO 2012 BCOM5/ | HF 5351 INT 2015 Introduction to Business: BUS 111/115/ |
Includes bibliographical references and index.
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