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Services marketing : concepts, strategies, and cases/ K Douglas Hoffman; John E G Bateson.

Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, 2011.Description: xv, 461 p.: ill.; 25 cmISBN:
  • 9781439039397
Subject(s): LOC classification:
  • HD9980.5  HOF 2011
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Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre 017749 Available MzULM-017749

Includes index.

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