Image from Google Jackets

Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

By: Material type: TextTextPublication details: Australia: Stamford, CT Cengage Learning 2015Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmISBN:
  • 9781285187815 (pbk.)
  • 1285187814 (pbk.)
Other title:
  • Advertising & integrated brand promotion [Cover title]
Subject(s): LOC classification:
  • HF5821 O'GU 2015
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5821 O'GU 2015 (Browse shelf(Opens below)) 017747 Available MzULM-017747

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.

© 2022 MZUZU UNIVERSITY