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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, 2012.Edition: 7th edDescription: 594 p. : col. ill., col. map ; 28 cmISBN:
  • 9780132176842
  • 9780132176842
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.35 SOS 2012
Contents:
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.35 SOL 2012 (Browse shelf(Opens below)) 028821 Available MzuLM-028821
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.35 SOS 2012 (Browse shelf(Opens below)) 22747 Available mZulm-022747
Browsing Mzuni Faculty of Tourism, Hospitality and Management Studies Library shelves Close shelf browser (Hides shelf browser)
HF5415.32 CON 2017. Consumer Behavior in Tourism and Hospitality Research HF 5415.32 SOL 2009 Consumer behavior : HF 5415.32 SOL 2009 Consumer behavior : HF 5415.35 SOL 2012 Marketing : real people, real choices / HF5429 PRE 2008 Prentice Hall custom business resources / HF 5438.25 JOB 2015 Selling and sales management / HF 5438.25 JOB 2015 Selling and sales management /

Includes index.

Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.

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