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Dynamics of media writing : adapt and connect / Vincent F. Filak.

By: Material type: TextTextPublication details: London: Sage Publications, 2016.Description: xxiv, 271 pages : illustrations ; 26 cmISBN:
  • 9781483377605 (pbk. : acidfree paper)
  • 1483377601 (pbk. : acidfree paper)
Subject(s): Genre/Form: DDC classification:
  • 808/.0663/02 23
LOC classification:
  • P96.A86 F55 2016
Contents:
pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre P 96 FIL 2016 (Browse shelf(Opens below)) 023166 Available MzULM-023166
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre P 96 FIL 2016 (Browse shelf(Opens below)) 023165 Available MzULM-023165

Includes bibliographical references and index.

pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.

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