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A first look at communication theory / Em Griffin, Andrew Ledbetter, Glenn Sparks.

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw Hill, 2019Edition: Tenth editionDescription: xvi, 475, A-1 to A-7, E-1 to E-24, C-1, I-1 to I-28 pagings : ill.; 27cmISBN:
  • 9781259913785 (pbk. : alk. paper)
  • 9781260091564
  • 1259913783 (pbk.)
Subject(s): DDC classification:
  • 302.201 23
LOC classification:
  • P90 .G725 2018
Summary: "A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are."--
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Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction P 90 GRI 2019 (Browse shelf(Opens below)) 23172 Available MzULM-023172
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre Non-fiction P 90 GRI 2019 (Browse shelf(Opens below)) 23171 Available MzULM-023171
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P 90 DUC 2009 The basics of communication : P 90 DUC 2015 Communication in everyday life : P 90 GRI 2019 A first look at communication theory / P 90 GRI 2019 A first look at communication theory / P 90 HAN 2014 Mass Communication : P 90 HAN 2014 Mass Communication : P 90 HAN 2014 Mass Communication :

Includes bibliographical references and index.

"A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are."--

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